Felt Fragrances is a concept retail brand that induces nostalgia through olfactory feelings and memories. The logo and packaging feature warm browns and taupes, as well as faded, fractured lettering to evoke nostalgic feelings from long ago.

 

For accessibility and added sensory experience, the packaging features tactile textured lettering, sitting atop historic art pieces featured in the National Gallery of Art. Each art piece directly correlates with and enhances the theme its bottled scent, and the emotion that it translates.