Connect Crop is a concept brand for a nonprofit that prevents food waste through connecting backyard and community gardens with local in-need families and individuals.

 

As a nonprofit rooted in connecting and fostering community, the brand is designed to feel warm, welcoming, and playful. The vegetable logo, shaped like a heart, tells the story of sharing friendship and acceptance through a shared love of fresh food. The heart theme is carried over into complementary graphic assets that can be utilized for marketing materials.